Jill Clark is an expert in the discipline of Revenue Management, particularly it the processes associated with demand, revenue, forecasting, opportunity analysis and inventory management. She accomplishes the implementation of new RevOptimum initiatives to improve existing Revenue structures by studying the hotel clients’ Property Management and Revenue Management Systems daily and making the suitable adjustments to their different business levels. Jill’s forte is the Forecasting knowledge and understanding of its results and variances to develop on track revenue strategies. Her revenue management abilities are unlimited to pricing tactics, 3rd party distribution strategy, promotional rates approach, OTA’s dealings, Revenue management systems configuration & integration and competitor set analysis. Jill’s key objective of a pricing strategy is anticipating the value created for customers, continuing with the inventory strategy of how best to price or allocate capacity and subsequently prepare customer responsiveness to promotions and drive revenue through different distribution channels for pinnacle revenue results. Jill’s earlier career concentrated in the Hotel Sales & Marketing aspect, ability that enhanced her Revenue Management performance by having the ability to work directly with the Hotel Sales and Reservations Departments to arrange rate codes, maintain business blocks and develop communication and revenue strategies as a team for successful results. Jill is Knowledgeable of Hotel Technology, specially, Opera, SynXis, GDS, PMS, Sales Pro and Visual One/Agilysys. Jill holds a Bachelor of Science in Hospitality and Tourism Management from Cape Breton University, Canada.