Tips on Driving More Direct Sales to The Hotel, Stop Paying High Commissions.
In hospitality industry today, the internet has evolved as a fundamental channel for direct sales. Hotels nowadays focus on Revenue, Yield Management, and Distribution Marketing techniques to improve their exposure and to gain traction in this competitive hospitality business. Drawing customers from third-party (OTA) websites is one way to fill your inventory, and it rules the industry today; however, represents very high fees to your hotel. Below are essential tips to help you utilize the internet derivatives to increase direct bookings through your hotel site and stop paying high commissions. Direct sales in the hospitality industry, revolves around four factors; Interactive marketing, social media marketing, digital experience and customer services. Invest in Building an Easy-To-Use Website Design. Your Hotel website is one of the essential tools for generating direct bookings. The Hotel's website is an augmentation of the hotel premises, and it needs to represent a smooth, practical and informational format. Having a user-friendly site layout will help users to navigate quickly and obtain all the information required to complete a booking. Developing an excellent functional interactive website helps to build a loyal customer relationship and increase their direct bookings. Make Sure Your Customers Can Find Your Website. SEM (Search Engine Marketing) & SEO (Search Engine Optimization) processes are critical for making a consistent and professional presence in the Search Engine Result Pages, SERP’s, by employing fundamental SEO elements and strategies. Effective SEO & SME campaign content is the principal driving force to your website by engaging the customers with the hotel's specific content to drive conversions. Successful hotel websites not only notify but drive enthusiasm by promoting PPC campaigns on search engines to market their brand. If you accomplish this well, your ads will be mention in OTA ads, and you will attract consumers directly to your hotel site. Social Media Platform Try to reach your consumer where they spend most of their time, social media platforms. Invest time and efforts to maintain a healthy social media presence and try to engage people with exceptional and unique offers. Social Media provides great promotion benefits to engage with present and potential guests. It’s important to create posts and interact socially with a high-quality content, professional images and unique messages that differentiates you from your competitors on different media networks. Reach Your Client in a Personal Way. Direct marketing strategies are more refined as well as recharged and promote direct communication. Magazines are excellent ways to market your hotel regardless of your location, and the ads offer a personalized connection with the customers. Direct advertising on an exclusive presentation provides excellent client response. Unique e-mail marketing campaigns targeted to a secure distribution list will maximize your return on investment. Customer Satisfaction The ideal way to guarantee direct bookings is to offer an impressive guest experience. Once consumers experience your high-quality service, may ensure loyal stays and direct bookings. Constant customer communication, follow up strategies, individual offer notifications, loyalty and new programs announcements and exclusive deals updates are essential to achieving customer satisfaction, loyalty and direct bookings. RevOptimum is a leading remote hotel revenue management- service provider that helps hospitality business to improve their RevPAR performance, implement Yield Management strategies while extending daily hotel revenue management support with extraordinary revenue results.